Funeral home technology is ever-changing, overwhelming and complex. Often, if used in their entirety, they may even help support the overall profitability of your operations. However, the most important piece of technology, funeral home owners or managers have nearly no control or knowledge of…. the funeral home website:
Let’s take a brief look in the review mirror at funeral care technology buyers, sellers and what exactly transferred. In short, it was simple funeral home operational platforms and contracts to perform. All, of course with additional menu items payable by the funeral homes.
About The Author
Our team consists of one of the most advanced marketing experts in the death care industry, Tom Bates, CSE. He has developed an amazing team of developers, programmers, content creatives and with more than 20 years in the death-care and marketing industry, there is no other. Your funeral home marketing could not be in better hands.
In 2018, the 31-billion-dollar private equity firm, Providence Equity acquired Frazer Consultants, Frontrunner & SRS Computing. Since its inception in 1989, Providence Equity has purchased more than 170 globally controlled businesses and sold a few such as Tribute Technology. Valued at just outside of 1billion in 2020. It was just after this in 2022 that Tribute Technology acquired MKJ Marketing.
“Private equity firms Carlyle Group Inc. and Vista Equity Partners Management LLC agreed to acquire technology-based funeral arrangement service provider Tribute Technology from Providence Equity Partners LLC, PE Hub reported Nov. 3, citing sources familiar with the matter.”
The ex-presidents’ club
While the Carlyle Group has been busy buying up funeral industry technology, it has had its involvements with its neighbors at the Whitehouse and MANY others.
“Carlyle has become the thread which indirectly links American military policy in Afghanistan to the personal financial fortunes of its celebrity employees, not least the current president’s father.”
https://www.theguardian.com/world/2001/oct/31/september11.usa4
the more you know
What does or could all the mean to you, the Funeral Home Owner? Maybe zip, zero, nada. NOTHING… But if you are a Funeral Home Owner interested in lasting results for your market share in your area, you may want to pay a little closer attention to this next part. This is where technology gets interesting and questionable.
What dd these behemoth’s purchase
- Funeral home marketing contracts and leased “SAAS” websites
- Brand names that have used the same images, content and template-based websites and obituary. THEY OWN AND CONTROL.
In many cases, they will now own the actual domain of your funeral home, its hosting, email controls, webmaster accounts and even the telephone call tracking lines. They maintain and own nearly every aspect of your digital brand.
- Funeral home marketing contracts and leased “SAAS” websites
- Brand names that have used the same images, content and template-based websites and obituary. THEY OWN AND CONTROL.
Is this a bad thing? Maybe it isn’t…. However, when you consider the above “FACTS” of duplicate content, images, code snippets, link building through this enormous network of websites with most all of them on the same hosting platforms, they become a real target for Google, Bing and even Yahoo. These are just the search engines… The same questionable efforts are also practiced on Facebook and Instagram platforms.
Here are a few of the assets owned by the Carlye Group:
- Tribute Technology
- MKJ Marketing
- Frazer Consulting
- CFS
- Frontrunner
- SRS computing
- Funeral Tech
- Funeral Innovations
Is the funeral home house of cards about to fall?
Not sure but pay close attention to the latest Google Core Update: Its focus is targeting the specific low quality duplicate spammy content related issues you find through out the network of funeral home websites these folks oversee.
https://blog.google/products/search/google-search-update-march-2024
Get a free no nonsense inspection of your digital assets with zero risk or strings attached. If you hire us great, if not that’s ok too. At least you aware of the needs and risk of your website violating Google’s Core Foundational Requirements.
